Worth reading.

Compiled and recommended by the implicit team.

In their 2nd book, Christian Scheier and Dirk Held employ neuropsychology to analyse the effect of strong brands and how to put this knowledge to work:
Was Marken erfolgreich macht: Neuropsychologie in der Markenführung,
Dr. Christian Scheier, Dirk Held.
http://www.decode-online.de/markenbuch/

This reading tip shows that the findings from modern brain science can also be conveyed in an entertaining way:
Braintertainment: Expeditionen in die Welt von Geist & Gehirn,
Manfred Spitzer (Herausgeber), Wulf Bertram (Herausgeber).
http://www.amazon.de/Braintertainment-Expeditionen-Welt-Geist-Gehirn/dp/3794525159